BUSA 380 - Small Business Development

Institution:

Messiah University

Subject:

Business Administration

Description:

A survey of the entrepreneurial process and the various aspects of launching a new venture. Topics covered include organizational models and team formation; legal structures; idea definition; raising capital; sales and marketing; business and financial models; product and service development; management; operations; customer support and sustainability. Current thinking in the business as mission and transformational development movements will be surveyed. Students will form interdisciplinary teams around a specific business venture approved by the instructor. Each team will develop a business plan for their venture based on course guidelines which will include an integration of the business as mission and transformational development models. Teams will critique each other¿s plans. Prerequisites: ACCT 141 and HRM 120 and MRKT 230, or Instructor¿s consent.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.messiah.edu

Phone Number:

(717) 766-2511

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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