IBI 339 - Global Marketing

Institution:

Messiah University

Subject:

International Business Institu

Description:

The theory and practice of contemporary global marketing management. The context or environment of international marketing is covered along with the task of marketing within a variety of national or cultural markets. Major topic areas include the global marketing environment, global market research and market entry, and product planning and strategy in a global context. Several projects involve students in global marketing research and analysis. (Letter grade only.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.messiah.edu

Phone Number:

(717) 766-2511

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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