Management 227 - Consumer Behavior

Institution:

Moravian University

Subject:

Description:

Psychology of consumers. Methods of psychological research for problems in consumer areas. Impact of personality, learning, motivation, and perception on consumer decisions. Topics include consumer stereotypes, social groups as consumers, advertising, product or brand images and identifi cation, and attitude change in consumers. Recommended: Management 251. Fall. Kaskowitz

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.moravian.edu

Phone Number:

(610) 861-1360

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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