Management 251 - Marketing Management

Institution:

Moravian University

Subject:

Description:

The role of marketing activities in management of an organization. Emphasis on application of marketing principles to design and implement effective programs for marketing products and services to consumers and industrial users. Market analysis and buyer behavior in the development of appropriate product, pricing, distribution, and promotional strategies. Prerequisite: Economics 152 or permission of instructor. Kaskowitz

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.moravian.edu

Phone Number:

(610) 861-1360

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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