BUS 207 - Marketing Principles

Institution:

Alvernia University

Subject:

Description:

An introduction to the basic functions of marketing and the marketing concept. Included topics of study are market analysis, consumer behavior, marketing research, the development of the marketing mix, and international and social marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alvernia.edu

Phone Number:

(610) 796-8200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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