BUS 308 - Sales and Sales Management

Institution:

Alvernia University

Subject:

Description:

Places equal emphasis on the sales process and the sales management process. Study of the sales process includes the importance of customer knowledge and service, sales presentation and closure skills, and culminates in a sales presentation. The sales management process encompasses planning, organizing, staffing, and supervising the sales effort. Prerequisite: BUS 207.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alvernia.edu

Phone Number:

(610) 796-8200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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