BUS 414 - International Marketing

Institution:

Alvernia University

Subject:

Description:

Explore fundamental principles, theories and concepts of rapidly changing international markets. Strategic issues dealing with market entry, trade barriers, foreign trade imbalance, environmental and legal differences, foreign competition, currency fluctuation, and their effects upon marketing decisions are analyzed. This course fulfills the human diversity graduation requirement. Prerequisites: BUS 207 and 248 or 249.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alvernia.edu

Phone Number:

(610) 796-8200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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