BUS 468 - Marketing Management and Planning

Institution:

Meredith College

Subject:

Description:

(Varies, Contact Department Head) A study of the management and planning required for the development of marketing plans for products and services; a disciplined analysis of the needs, wants, perceptions, and preferences of markets as the basis for setting objectives and developing the plans to accomplish them. Students will be required to develop and present marketing plans for organizations. Prerequisites: BUS-300, BUS-360.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.meredith.edu

Phone Number:

(919) 760-8600

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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