BUS 467 - Advertising and Sales Promotion

Institution:

Meredith College

Subject:

Description:

(Fall and Spring, Course Offered Every Year) An examination of the creative process, from strategy to execution, of advertising and promotional materials. Students will be required to develop the strategies, media plans, and draft executions of advertising and promotion materials. Prerequisite: BUS-360.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.meredith.edu

Phone Number:

(919) 760-8600

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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