MKT 324 - Marketing Research

Institution:

Saint Leo University

Subject:

Description:

Prerequisites: MKT 301, MAT 201 This course details how to undertake primary and secondary research for exploratory, descriptive, and causal research. It details questionnaire design, measurement scales, sampling procedures, sam-ple size estimation, sampling and non-sampling error, data collection, editing, analysis, and synthe-sizing the data into a cogent report. Offered spring semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.saintleo.edu

Phone Number:

(352) 588-8200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.