MKT 498 - Marketing Policies and Strategies

Institution:

Saint Leo University

Subject:

Description:

Prerequisites: MKT 301 and nine additional marketing credits The managerial approach using case studies to develop policies and strategies for marketing as a total system. Analysis of underlying forces influencing marketing decisions. Offered spring semes-ter. Credit may not be earned in mathematics courses that are prerequisites for courses already com-pleted.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.saintleo.edu

Phone Number:

(352) 588-8200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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