MKT 383 - Consumer Behavior

Institution:

Saint Leo University

Subject:

Description:

Prerequisite: MKT 301 This course studies consumers' purchase and consumption patterns and their implications on market-ing decisions. The consumers' decision process is detailed including need recognition, search, pre-purchase evaluation, consumption, and satisfaction, with an emphasis on individual consumer differ-ences, the psychological process, and environmental influences. Offered fall semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.saintleo.edu

Phone Number:

(352) 588-8200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.