MKT 307 - Advertising Management

Institution:

Saint Leo University

Subject:

Description:

Prerequisite: MKT 301 This course provides an understanding of the advertising process and the available techniques to plan, implement, and monitor an advertising campaign. The focus is on the application of these tech-niques to a full-service advertising agency. Offered spring semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.saintleo.edu

Phone Number:

(352) 588-8200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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