SPB 360 - Sport Marketing and Promotion

Institution:

Saint Leo University

Subject:

Description:

Prerequisites: SPB 295, MKT 301, junior standing, and admission to the major or permission of department chair. Other School of Business majors may take with junior standing and MKT 301. This class builds on the general principles of marketing by discussing the unique aspects of sport marketing and applying marketing concepts to sport as a product and the promotion of sports activi-ties. Topics focus on the spectator as the product consumer and will include consumer analysis, mar-ket segmentation, product licensing and positioning, pricing, promotion, distribution, and sponsor-ship as they apply to sport.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.saintleo.edu

Phone Number:

(352) 588-8200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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