MKTG 3179 - E- Commerce

Institution:

Savannah State University

Subject:

Description:

This course focuses on the role of marketing in electronic commerce. The technologies of electronic commerce, web-based marketing strategies, and the use of the Internet to improve management and marketing operations are discussed. Students will learn about the exciting possibilities that the Internet provides to sales and marketing managers as they strive to achieve promotion, service, and distribution efficiencies. Students will be asked to design a web site for a business or nonprofit organization. A team approach is used. Computer competence is a prerequisite. Prerequisites: MKTG 3175 and CISM 2130

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.savannahstate.edu/

Phone Number:

(912) 358-4778

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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