MKTG 3176 - Professional Selling

Institution:

Savannah State University

Subject:

Description:

Course designed to introduce the basic principles and techniques of professional selling. Students build strategies for effective selling and practice approaches to presenting products, handling objections, and closing sales. The economic and psychological motives of the buyer are examined in both industrial and consumer goods and services markets. Some special topics such as telemarketing and sales technologies are also introduced. Prerequisite: MKTG 3175

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.savannahstate.edu/

Phone Number:

(912) 358-4778

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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