MKTG 4182 - Advanced Professional Selling

Institution:

Savannah State University

Subject:

Description:

An in-dept study of advanced selling and sales management issues including negotiation strategies, international sales strategies, national account management, and sales force ethics. Communications skills are refined through experiential exercises and videotaped role-playing. Analytical skills are developed through the research, design, and production of a case study and selling scenario. Networking with local sales professionals will be a required component of the course. Prerequisite: MKTG 3176

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.savannahstate.edu/

Phone Number:

(912) 358-4778

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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