MKTG 4175 - Advertising and Promotion

Institution:

Savannah State University

Subject:

Description:

A course that examines advertising as a business and as a multidisciplinary subject that draws from both the arts and sciences. The first half of the course takes an analytical perspective, focusing on the history of advertising, as well as the social, legal, ethical, and economic issues. The second half of the course assumes a managerial perspective as students learn about the advertising process and create an advertising campaign. Prerequisite: MKTG 3175

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.savannahstate.edu/

Phone Number:

(912) 358-4778

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.