MKTG 3177 - Retail Management

Institution:

Savannah State University

Subject:

Description:

A course that deals with broad aspects of contemporary retailing. It covers the principles of retail store management, including strategic planning, location decisions, merchandise planning, budgeting decisions, inventory, pricing, advertising, and selling strategies. Legal and ethical constraints are also examined. Prerequisites: ACCT 2102 and MKTG 3175

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.savannahstate.edu/

Phone Number:

(912) 358-4778

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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