COMM 4402 - Public Relations and Advertising Campaigns

Institution:

Savannah State University

Subject:

Description:

Analysis of contemporary public relations and advertising issues. Development of public relations and advertising campaigns involving research, planning, and preparation/ presentation for various types of public relations and advertising organizations. Problemsolving and decision-making techniques. Prerequisites: COMM 3401 and COMM 4101

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.savannahstate.edu/

Phone Number:

(912) 358-4778

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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