COMM 4101 - Advertising Copy Writing

Institution:

Savannah State University

Subject:

Description:

Principles and practices of planning, preparing, and writing effective advertising messages for newspapers, magazines, industrial publications, the trade press, radio, television, mail order, and billboards. Analysis and critique of current advertisements. Copy and product tests in relation to markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.savannahstate.edu/

Phone Number:

(912) 358-4778

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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