BS 338 - Marketing Research

Institution:

Montreat College

Subject:

Description:

A study of the role of research in marketing decisions. Special emphasis on data gathering, compilation, analysis, and interpretation including the writing and analysis of surveys. Students will work on business problems with actual companies or evaluate new product concepts. Pre- or Co-requisite: BS 230. (Offered spring semesters, even-numbered years.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.montreat.edu

Phone Number:

(828) 669-8012

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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