BS 436 - ECommerce

Institution:

Montreat College

Subject:

Description:

This course provides insights into the applications of rapidly evolving electronic commerce to determine and satisfy the needs of customers via the internet. Issues and practices that deal with concepts, theories, tactics, and strategies of information technologies and changes in marketing functions to meet the organization's objectives while delivering customer satisfaction and value are analyzed. Pre- or Co-requisite: BS 230, CS 204. (Offered spring semesters, odd-numbered years.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.montreat.edu

Phone Number:

(828) 669-8012

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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