MKT 353 - E-Marketing

Institution:

Toccoa Falls College

Subject:

Description:

Marketing operations as applied to Internet marketing, new media marketing, and direct marketing is this course's focus. The primary emphasis is customer relationship interactions using all marketing tools. Some topics include email, blogs, search engine positioning, virtual marketplaces, auctions, virtual communities, personalization, and personal privacy and security. Prerequisite: none, but MKT 213 is recommended.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tfc.edu

Phone Number:

(706) 886-6831

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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