MKT 323 - Consumer Behavior

Institution:

Toccoa Falls College

Subject:

Description:

This is a course that examines fundamental areas of consumer decision-making processes such as information processing, external and internal influences, and business influences on consumer choices of products and services. Psychological and socio-cultural factors are examined along with a broad range of purchase and consumption situations. Appropriate target market strategies are explored. Prerequisites: none, but MKT 213 is recommended.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tfc.edu

Phone Number:

(706) 886-6831

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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