MKT 213 - Principles of Marketing

Institution:

Toccoa Falls College

Subject:

Description:

This course provides an introduction to the marketing discipline with emphasis on planning and the development of competitive strategies. Topics include the marketing environment, marketing research, advertising, marketing plans, marketing campaigns, sales, new product development, and distribution channels. Prerequisite: None.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tfc.edu

Phone Number:

(706) 886-6831

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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