MKT 393 - Nonprofit Marketing

Institution:

Toccoa Falls College

Subject:

Description:

Application of marketing principles and practices to nonprofit organizations is the course focus. Key topics include the growth and development of nonprofit marketing, developing a core marketing strategy, positioning the organization, fundraising, and designing and managing the marketing mix. Also includes student design of an integrated marketing plan for a nonprofit organization. Prerequisite: none, but MKT 213 is recommended.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tfc.edu

Phone Number:

(706) 886-6831

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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