HSC 6667 - Social Marketing in Health Education

Institution:

The University of West Florida

Subject:

Description:

Provides students with an understanding of social marketing definitions, theory, and techniques. Social marketing systematically applies consumer marketing tools to achieve a consumer oriented approach to health promotion programming. Students will learn how to segment, reach, and influence target audiences while examining issues such as product planning, pricing, communication, distribution, and market research. As part of this course, students will apply marketing principles to design program messages and materials for behavior change initiatives.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

uwf.edu

Phone Number:

(850) 474-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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