MAR 4156 - Seminar in International Marketing

Institution:

The University of West Florida

Subject:

Description:

Emphasis on the emergence of a global marketplace and significant new challenges facing business management in a competitive and rapidly changing international environment. Stresses the problems and challenges that differences in cultural, political, and socioeconomic environments introduce into the marketing process in international operations. Main focus is on the European Union, broadly interpreted to include countries throughout Europe. Foreign competitors and their effects on the American market will also be explored.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

uwf.edu

Phone Number:

(850) 474-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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