MAR 3860 - Customer Relationship Management

Institution:

The University of West Florida

Subject:

Description:

Understanding the needs, desires and behavior of customers often determines which company will survive. Customer Relationship Management (CPM) is doing business through one-to-one relationships using new technological advances created by the information revolution. Focuses on customer development and retention, particularly for the firm's best customers, with emphasis on the management of customer relationships.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

uwf.edu

Phone Number:

(850) 474-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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