MAR 4721 - Digital Marketing

Institution:

The University of West Florida

Subject:

Description:

This course explores digital marketing in the context of business issues that concern marketers. Topics will include websites, online branding, search marketing, and social media marketing. In addition, the course covers email marketing and marketing analytics.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

uwf.edu

Phone Number:

(850) 474-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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