MAR 3503 - Consumer Behavior

Institution:

The University of West Florida

Subject:

Description:

The study of people as customers of business - how they think and feel when making purchase choices and how they behave in the marketplace. Draws from theory in marketing, social psychology, anthropology, economics, and other social sciences to describe how customers respond to marketing strategies. Emphasis on how to use this in-depth understanding of the market to create winning marketing and business strategy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

uwf.edu

Phone Number:

(850) 474-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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