BUS 217 - Sp PRINCIPLES OF ADVERTISING

Institution:

Clark College

Subject:

Description:

Historic, social, environmental and legal aspects of advertising. The client, agency and consumer. Strategies for marketing, research, positioning and advertising. Development of the media plan and types of media. Creative strategy and execution. Credit not allowed for both BUS 117 and BUS 217. [GE]

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clark.edu

Phone Number:

(360) 992-2000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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