ADVERTISING BUS 117 - Sp

Institution:

Clark College

Subject:

Description:

Examines the problems faced by advertisers and their agencies, along with the policies and procedures for solution: development of advertising objectives and strategies, selection of media, determination of budgeting methods, and preparation of copy and layout for effective results. Credit not allowed for both BUS 117 and BUS 217. [GE]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clark.edu

Phone Number:

(360) 992-2000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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