BUS 260 - Sp PRINCIPLES OF MARKETING

Institution:

Clark College

Subject:

Description:

Marketing history and environment. Market evaluation, research and segmentation. Behavior of consumer and organizational buyers. Product research, development, and management. Planning and decision making for product distribution, promotion and pricing. Marketing management. [GE]

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clark.edu

Phone Number:

(360) 992-2000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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