MRK 330 - Branding

Institution:

Cedar Crest College

Subject:

Description:

Considers brands - why they are important, what they represent to consumers, and what should be done by firms to manage them properly. Although products and services can be duplicated, strongly held beliefs and attitudes established in the minds of buyers cannot be so easily reproduced. Emphasis is placed on how a brand is created, measured, and used to expand opportunities. Prerequisites: MRK 230.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cedarcrest.edu

Phone Number:

(610) 606-4666

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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