BUA 352 - Applied Strategic Management II

Institution:

Cedar Crest College

Subject:

Description:

This capstone course for business and accounting majors integrates the collective knowledge students have acquired from the various functional areas of business to include accounting, finance, management, marketing, human resources, business ethics, and law. Specific emphasis is on entrepreneurship and teamwork. Students are organized into management teams for the purpose of analyzing a business from a strategic perspective and developing a business plan. Each team will be assigned a real company to work with and be assigned a Board of Directors consisting of a Cedar Crest Professor, one or two outside business professionals and a member of the client business’s management team (when appropriate). Each team will meet with their Board three times during the semester. The Board will act as advisors and mentors to the teams, and participate in their evaluation. Business topics of strategic management and current business events will also be discussed throughout the semester. The students will gain a practical experience in business that encompasses a wide variety of business issues while learning directly from the regions best business people. The client companies get new and fresh insights into their organization from some of the brightest young minds in the area, under supervision of the some of the region’s most respected professionals. Prerequisite: BUA 351.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cedarcrest.edu

Phone Number:

(610) 606-4666

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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