BUA 351 - Applied Strategic Management I

Institution:

Cedar Crest College

Subject:

Description:

This course is the first of two required courses that consider the development and the execution of business strategy. Starting from the premise that business strategy is a holistic process that combines all business functions, as well as the internal and external environment of an organization, students will learn the process of strategy, its underlying theory, and the key decisions that must be made to integrate an organization’s capabilities and gain competitive advantage. Students will use representative case studies to analyze, discuss, and recommend strategic behavior. The course prepares students for Applied Strategic Management II, which requires the development and defense of a formal business plan. Prerequisites: BUA 345, ECO 101, MAT 110.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cedarcrest.edu

Phone Number:

(610) 606-4666

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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