MRK 334 - Applied Advertising

Institution:

Cedar Crest College

Subject:

Description:

Designed to give the student a broad understanding of advertising and promotion principles in today’s business climate, this course emphasizes the planning, implementation and control of various advertising and promotional principles. Its primary focus is directed towards the marketing manager with a specific process to utilize in developing effective communication programs. Specific topics include media strategy, target markets, creation of advertising and promotional programs, and the use of different types of media. Prerequisite: MRK 230.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cedarcrest.edu

Phone Number:

(610) 606-4666

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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