MRK 250 - Consumer Behavior

Institution:

Cedar Crest College

Subject:

Description:

This course gives students a fundamental understanding of the human psychological core encompassing the topics of motivation, ability, and opportunity; exposure attention and perception; knowledge and understanding; attitudes; and memory. It further surveys the consumer culture to include regional, ethnic and religious influences; social class; age, gender and social influences; and values, personality and lifestyle. The knowledge of the psychological core and consumer culture are then employed to study the process of consumer decision making and applying these principles to business and marketing situations. Prerequisites: MRK 230, PSY 100.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cedarcrest.edu

Phone Number:

(610) 606-4666

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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