MGT 230 - Principles of Marketing

Institution:

Cedar Crest College

Subject:

Description:

Merges activities used to market a product or service into a logical framework. Students learn about building relationships with customers according to the customer’s needs. Skills developed and used are segmenting the market, defining buyer behavior, positioning a product to satisfy customer needs, and developing a strategy for the product, price, and marketing communication. Areas of focus include modern distribution systems such as direct marketing, tele-marketing, and Ecommerce via the Internet. Prerequisites: BUA 110 (required for department majors), or CST 170, or PSY 100.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cedarcrest.edu

Phone Number:

(610) 606-4666

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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