MRK 352 - Applied Marketing Management

Institution:

Cedar Crest College

Subject:

Description:

The students will work in teams to create an integrated marketing plan for a real or fictitious company. The lecture will concentrate on the elements of marketing strategy and planning, and guest speakers will frequently address the class in order to offer a "real-world" perspective on these elements. Each team will be assigned to a "Board of Advisors" consisting of 2-3 marketing professionals from the local business community and one faculty member (not the instructor). The Board will act as advisors to the student teams during the creation of their plans, and will meet formally every 3-4 weeks. The Board will also be evaluating the performance of the students as individuals and as a group. The course will conclude with formal presentations of each group’s marketing plan. Prerequisites:BUA 351, MRK 250, MRK 320, and ECO 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cedarcrest.edu

Phone Number:

(610) 606-4666

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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