ADV 3500 - Advertising Research

Institution:

University of Florida

Subject:

Description:

Credits: 3; Prereq: 3JM ADV; STA 2023; minimum grades of C in ADV 3008, MAR 3023 and MMC 2100. The acquisition, evaluation and analysis of information for advertising decisions. Emphasis on understanding the scientific method, developing explicit and measurable research objectives, selecting appropriate methodologies and analyzing data.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ufl.edu/

Phone Number:

(352) 392-3261

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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