MRK 240 - AppliedPublic Relations

Institution:

Cedar Crest College

Subject:

Description:

Applied Public Relations will introduce the student to the PR function within an organization and give them a solid understanding of PR as a process and its place in a company’s overall marketing mix. The student will learn how to identify PR opportunities; conduct the appropriate research; identify audiences and media; plan and create a PR campaign; work with the media; and evaluate a campaign’s results. Prerequisites: MRK 230.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cedarcrest.edu

Phone Number:

(610) 606-4666

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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