ADV 4300 - Media Planning

Institution:

University of Florida

Subject:

Description:

Credits: 3; Prereq: 3JM ADV; minimum grade of C in MAR 3023 and MMC 2100. Designed to acquaint students with the problems, techniques and strategies of buying advertising space and time effectively and economically in newspapers, magazines, radio, television and outdoor media.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ufl.edu/

Phone Number:

(352) 392-3261

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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