ADV 4400 - International and Cross Cultural Advertising

Institution:

University of Florida

Subject:

Description:

Credits: 3; Prereq: 3JM ADV; minimum grade of C in ADV 3001. Major concepts and issues in international and cross cultural advertising campaign planning including primary and secondary research to assess environmental situations, setting objectives, budgeting, media, creative, ethics and social responsibility.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ufl.edu/

Phone Number:

(352) 392-3261

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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