ADV 4401 - Direct Response Advertising and Sales Promotion Writing

Institution:

University of Florida

Subject:

Description:

Credits: 3; Prereq: 3JM ADV; Coreq: ADV 4101. The strategy, planning and creative considerations that precede and guide the writing and preparation of direct response advertising and sales promotion activities. Strategic use of traditional mass media, interactive media and telemarketing as sales promotion vehicles and to achieve direct response.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ufl.edu/

Phone Number:

(352) 392-3261

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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