ADV 3008 - Principles of Advertising

Institution:

University of Florida

Subject:

Description:

Credits: 3; Prereq: sophomore standing. The role of advertising in a free economy, and its place in the media of mass communications. A study of advertising appeals, product and market research, selection of media, testing of advertising effectiveness and organization of the advertising profession.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ufl.edu/

Phone Number:

(352) 392-3261

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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