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Institution:
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University of Florida
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Subject:
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Description:
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Credits: 3; Prereq: 3JM ADV; minimum grade of C or better in MMC 2100 and MAR 3023. Principles of selling media time and space to advertisers. An overview of sales opportunities and challenges in the various advertising media. How to prepare and deliver effective sales presentations.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(352) 392-3261
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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