HAMG 2307 - Hospitality Marketing And Sales

Institution:

Austin Community College District

Subject:

Description:

Identifi cation of the coreprinciples of marketing and their impact on the hospitality industry. Organization of hospitality marketing functions. Primary focus on marketing programs and their roles in the management of successful hospitality organizations. Study of the use of hospitality services as an incentive to help meet marketing objectives. Includes the organization and marketing of transportation, hotels, restaurants, tour and ground operators, destination, and other creative services. Skills: R Course Type: W

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.austincc.edu

Phone Number:

(512) 223-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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